Public relations activities are a perfect supplement to a complex brand strategy – they increase the synergy effect. Press materials about a product/brand influence a better perception of other forms of communication. PR is a perfect tool for new product launches and in supporting a desired image of existing brands. In some cases, public relations activities replace advertising. That is why we provide development of new product launch complex strategies, development of brand re-launch plans, creation of sales support plans, preparation of product press material and organization of special events. PR strenghtens the credibility of brand messaging.