„Verba docent, exempla trahunt”

More than 2,000 years ago, Titus Livius, a Roman historian from Padua, stated that “words teach, examples inspire” (latin: verba docent, exempla trahunt).

Therefore, we present an example of an integrated marketing campaign that best reflects the breadth of our services – it is a campaign for the British Association of Beef and Lamb Manufacturers (AHDB).


  • AHDB decided to enter the Polish market with British lamb – a premium quality product
  • Polish market has a huge potential as average Pole consumes 0,4 kgs of lamb per year, while average Brit 1,9 kgs


  • Our task included development of B2B and B2C communication strategy (including campaign’s slogan) as well as visual identification of the project (including key visual)
  • The approach was to integrate various channels of communication to reach different publics effectively


  • We have combined print, video and on-line channels to reach B2C and B2B targets
  • We created “provenance matters” slogan as the foundation for key messages and design
  • Campaign started in autumn 2015


photo: key visual

Study tours for buyers, chefs and journalists (recruitment, production of a video coverage)


„Okrasa breaks the rules”, top Polish culinary weekly programme, (2 episodes) – product placement (scenario and film shooting in the UK)


Sponsoring of the L’Art de la cuisine Martell 2016 and 2017 contest (media relations, design & construction of the stand)


WorldFood Warsaw 2016 and 2017 (design, construction and service at the stand)


Tasting and contest at the Auchan stores (scenario, its implementation and handling social media)


Promotional labels for trade (design)

Advertisements in trade press (design)

Food is GREAT Britain fanpage promoting British culture… and lamb (design, implementation and handling on a daily basis)


  • Media relations – 140 000 PLN is the value of advertising equivalent generated with just one article resulting from a media trip to the UK – overall value exceeded 200 000 PLN
  • Product placement on Polish National TV – over 8 million viewers of two „Okrasa breaks the rules”, culinary weekly episodes with repetitions on other channels
  • Over 100 high-potential and leading Polish chefs and over 50 buyers are aware of British lamb unique qualities – they have participated in study visits or sponsored events
  • British lamb available at over 700 Biedronka stores, a leading supermarket chain in Poland, during seasonal promotions
  • Constantly growing number of stores and high-end restaurants all over Poland, where British lamb is available


Other projects? See a video: