B2B Marketing

"To B2B or not to B2B - that is the question?" Over the past few years, B2B communication has grown in importance, gaining marketers' interest comparable to B2C. Therefore, we should not ask whether it is worth implementing, but how to do it effectively. We all participate in the communication revolution. This is due to the widely used new digital communication tools. It is predicted that in the United States, which is the world's largest

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In front of a camera

Can you imagine a successful company without effective communication? Can you imagine a true business leader without excellent communication skills? Of course not. These skills are even more important for CEO's, entrepreneurs and company employees, who represent their businesses in external relations – especially the ones, who are responsible for dealing with the media. Lack of communication skills may generate missed business opportunities, delay projects, create confusion and misunderstandings. Sometimes there are difficulties in getting

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Harris brushes

It has been quite a while since Jack Trout, one of the most influential marketing’s gurus, wrote his book on survival in the era of killer competition. Nevertheless, his advice is still very useful, if not even more important due to appearance of new communication channels and hundreds of messages we and our potential clients are exposed to everyday. Therefore, when we were briefed to create a Polish market launch strategy for Harris – the

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