Visual identification is an integral and very important part of any brand image. Consistency of the wording with an attractive image enhances the efficiency of the communication process, whether we communicate on the web, at the fair or during a press conference. Therefore, we design and produce single promotional materials such as flyers and brochures, but we also create comprehensive visual identification. We design trade fair stalls in the Octanorm system. We do our best

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The development of the Internet, its diversification and accessibility in different mediums create new opportunities for influencing consumers. Increasingly people prefer watching to reading – especially when it comes to complex issues or messages. To provide multilevel communication with consumers, one has to fully utilise the opportunities brought by technological developments. Our offer includes scenario, direction and production of corporate and promotional films, how-to videos as well as Search Engine Optimization (SEO). Image is a

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Over the past few years, B2B communication has grown in importance, gaining marketers’ interest comparable to B2C. Therefore, we should not ask whether it is worth implementing, but how to do it effectively. We all participate in a communication revolution. This is due to the widely used new digital communication tools, whose development does affect B2B marketing. The way we communicate with our potential customers is changing. It becomes multichannel, and information obtained on-line or

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Crisis situations can occur at any time. Depending on the company’s profile, they can among other things consist of a product recall, employee misconduct, acts of violence, harassment or even an accident in a factory. There are also problem issues that appear as a result of a company’s business activity and cannot be foreseen. In both cases, one has to follow strict rules of communication to minimise the negative effects on the company’s reputation –

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It is people who contribute mainly to a company’s success. Their identification with the company, motivation and engagement have a direct influence on the achievement of business objectives. Internal communication plays a unique role in takeovers, mergers or restructurings, often connected with staff reduction. Effectively managed, it limits negative results to the minimum and facilitates implementation of changes. That is why our offer includes: development of internal communication strategy, including large, complex structures; communication strategy

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Corporate communication supports company’s management and provides dialogue with its target audiences, and in turn supports the achievement of business objectives. Consistent messaging is the key to success, so that the company “speaks with one voice”. Our approach and methodology enable development of a tailor made strategy. The overall objective of external communication is to create optimal conditions for the organization’s growth. To achieve these objectives, we offer the following services: development and implementation of external

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Public relations activities are a perfect supplement to a complex brand strategy – they increase the synergy effect. Press materials about a product/brand influence a better perception of other forms of communication. PR is a perfect tool for new product launches and in supporting a desired image of existing brands. In some cases, public relations activities replace advertising. That is why we provide development of new product launch complex strategies, development of brand re-launch plans,

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Media relations are a crucial area of public relations activities. When professionally managed and implemented, the desired messages are generated to support company’s business objectives and enhance its reputation. Social media such as Facebook, Twitter, LinkedIn, and Instagram, the global giant of image communication, provide dialogue opportunities with target audiences. Information have a huge impact and spread like a lightning. To provide professional and effective relations with the press, we offer analysis of the current

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„Verba docent, exempla trahunt” More than 2,000 years ago, Titus Livius, a Roman historian from Padua, stated that "words teach, examples inspire" (latin: verba docent, exempla trahunt). Therefore, we present an example of an integrated marketing campaign that best reflects the breadth of our services – it is a campaign for the British Association of Beef and Lamb Manufacturers (AHDB). Situation AHDB decided to enter the Polish market with British lamb – a premium quality

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Results Media relations – 140 000 PLN is the value of advertising equivalent generated with just one article resulting from a media trip to the UK – overall value exceeded 200 000 PLN Product placement on Polish National TV – over 8 million viewers of two „Okrasa breaks the rules”, culinary weekly episodes with repetitions on other channels Over 100 high-potential and leading Polish chefs and over 50 buyers are aware of British lamb unique

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AHDB-press-room

AHDB Beef & Lamb is the organisation for beef and lamb levy payers in England, adding value to the cattle and sheep industry through R&D, events, promotion, publications. Its aim is to increase profitability, stimulate demand and ensure sustainable development of the British beef and lamb industry. In the Isles, 31 million sheep are bred in nearly 74,000 farms, which are among the largest and most profitable in Europe. Great Britain supplies 43% of European lamb and mutton production,

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