Passion of creation

Everything starts with the passion of creation. Without this passion, there is no effective strategy. Without a strategy, results cannot be expected. But passion and strategy alone are definitely not sufficient to achieve business objectives. Both are required. Only then does 1+1=10. A mistake? A paradox? Of course not! In a binary system all numbers are written as sequences of 0 and 1. With just these two numbers one can describe even the most complicated processes. For instance, computers operate in this system. This is also our approach to work – we break down a problem into simple elements and then create out of them a new quality. Consequently, the client’s business objectives and our solution provide multiple results, in other words 1+1=10.

Areas of experience

MEDIA RELATIONS

Media relations are a crucial area of public relations activities.

CORPORATE COMMUNICATION

Corporate communication supports company’s management and provides dialogue with its target audiences.

INTERNAL COMMUNICATION

It is people who contribute mainly to the company’s success.

PRODUCT PR

Public relations activities are a perfect supplement to a complex brand strategy – they increase the synergy effect.

CRISIS SITUATION MANAGEMENT

Crisis situations can occur at any time. Then we should follow strict rules of communication.

COMMUNITY RELATIONS

Being a good corporate citizen of the local community helps to achive the desired image of the company, facilitate business activity and eliminate potential threats to the company’s reputation.

VIDEOMARKETING

The development of the internet, its diversification and accessibility in different mediums create new opportunities for influencing consumers.

more about our services

20YEARS OF EXPERIENCE
200EXECUTED CAMPAIGNS
2000SLEEPLESS NIGHTS

Services


MEDIA RELATIONS

Media relations are a crucial area of public relations activities. When professionally managed and executed, the desired messages are generated in support of business objectives and enhancing company’s reputation. “New media”, including social – provide broad opportunities for dialogue with target audiences. Information has huge reach and it spreads with the speed of lightening. To provide professional and effective relations with the media we offer: analysis of current relations and strategic council, starting and developing relations with journalists, preparing press materials, preparing complex press conferences and trips, handling Press Office and e-PR. Number of internet users has exceeded 3 billion, turning static news into dialogue.

 

CORPORATE COMMUNICATION

Corporate communication supports company’s management and provides dialogue with its target audiences, and in turn supports the achievement of business objectives. Consistent messages is the key to success, so that the company “speaks with one voice”. Our approach and methodology enable development of a tailor made strategy. The overall objective of external communication is to create optimal conditions for the organization’s growth. To achieve these objectives, we offer the following services: development of external communication strategy, image building of the company’s management, CSR – Corporate Social Responsibility programs, B2B communication programs, events and special projects. Transparency and consistency of corporate communication (internal and external) are the two basic features that guarantee the credibility of the company’s image.

 

INTERNAL COMMUNICATION

It is people who contribute mainly to the company’s success. Their identification with the company, motivation and engagement have a direct influence on the achievement of business objectives. Internal communication plays a unique role in takeovers, mergers or restructurings, often connected with staff reduction. Effectively managed, it limits negative results to the minimum and facilitates implementation of changes. That is why our offer includes: development of internal communication strategy, including large, complex structures; communication strategy during takeovers, mergers and restructuring; internal communication survey/audit and “benchmarking”; development of internal magazines, including electronic ones; corporate volunteer programs. It is not possible to build a desired image of the company in the external environment without winning the employees’ hearts and minds, in order for them to act as the company’s ambassadors.

 

PRODUCT PR

Public relations activities are a perfect supplement to a complex brand strategy – they increase the synergy effect. Press materials about a product/brand influence a better perception of other forms of communication. PR is a perfect tool in new product launches and in supporting a desired image of existing brands. In some cases, public relations activities replace advertising. That is why we provide development of new product launch strategies, development of brand re-launch plans, creation of sales support plans, preparation of product press material and organization of special events. PR strenghtens the credibility of brand messaging.

 

CRISIS SITUATION MANAGEMENT

Crisis situations can occur at any time. Depending on the company’s profile, they can among other things consist of a product recall, employee misconduct, acts of violence, harassment or even an accident in a factory. There are also problem issues that appear as a result of a company’s business activity and cannot be foreseen. In both cases, one has to follow strict rules of communication to minimise the negative effects on the company’s reputation – it is advisable to know them before. In order to do so, we propose preparation of potential threat scenarios; development of action plans, procedures and areas of responsibility within internal and external communication; adjustment of corporate crisis manuals to local conditions; running of an “in-house” crisis communication centre; post-crisis communication strategy to enhance the company’s reputation. In crisis situations, professional management is crucial. Therefore preparation is key.

 

COMMUNITY RELATIONS

Being a good corporate citizen of the local community is an excellent way not only to strenghten the desired image of the company and facilitate business activity, but also to eliminate potential threats to the company’s reputation. In the event of a crisis situation, e.g. environmental pollution, good relations with the local community can greatly influence the perception of such event and protect the company’s reputation. We help to develop a community relations strategy as well as scenarios (including handling) of community consultations. Community relations, when properly handled, bring long-term benefits for the company – they also influence employees’ attitudes.

 

VIDEOMARKETING

The development of the internet, its diversification and accessibility in different mediums create new opportunities for influencing consumers. Increasingly people prefer watching to reading – especially when it comes to complex issues or messages. To provide multilevel communication with consumers, one has to fully utilise the opportunities brought by technological developments. Our offer includes corporate films, virals, how-to videos and SEO. Image is a perfect supplement to word. However, film production is just the beginning. Delivering it to the right audience is the key to success.

Synergy of experience

Binaria Communications is a public relations and marketing communications consultancy. The power of our team lies in the many years of experience, broad knowledge and the unusual passion. The stem of Binaria Communications is made up of three experts, and in the binary system 3=11…

HUBERT ZAWADZKI

Director

communications expert

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TOMEK ROSTWOROWSKI

Strategy Director

film director and scenario writer

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WOJTEK SMOCZYŃSKI

Production Director

film production expert

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Why us

Over the years we have conducted dozens of projects and campaigns.

We have been building our expertise on passion, work and ambitious challenges.

We know how to avoid mistakes and are able to turn brilliant ideas into hard business results.

We think outside the box.

We are not satisfied with obvious solutions.

That is why we have decided to team up.

Binaria Communications provides a custom approach to projects and is supported by knowledge and expertise.

We are ready for new challenges!

  • “Variety of our experience provides a positive synergy effect. We use it to support our clients’ business objectives with no limits.”

    Hubert ZawadzkiDirector
  • “Only change is a constant element of our job. Following trends and verifying them is a key to success of any commuication strategy.”

    Tomek RostworowskiStrategy Director
  • “Image is extremely important supplement to word. Our experience in film production enables us to do it perfectly.”

    Wojtek SmoczyńskiProduction Director

Clients

AHDB
Allport Cargo Services
GreenData
Gumex
Kienbaum
Koko
UW

Blog

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Contact

Binaria ltd

130 Nowoursynowska St, 02-797 Warsaw

tel.: +48 22 855 33 00

e-mail: biuro@binaria.pl

NIP: 527-22-88-785